Media Means Nothing

Om skiftet från masskommunikation till interaktion

What do you think?

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It’s important to know how we perform.
Without it we don’t know how to get any better.

Grades, certificates, licenses.
Scores, reviews, stats.
Yes! No!

As social creatures we need acceptance.
To be part of the community.
Invited.

Organisations are no different.

But it’s hard to know what the surroundings really think of us.
Are they honest? Relevant? Loud enough?
Somehow the CRM always says 3,5

Then comes this global network, connecting two billion people around the world.
And we are invited to be a fly on the wall.
For free!

But we don’t want to. We don’t want anyone to say anything that we can’t control.
Suddenly critique is something negative.
Something every manager fear.

How come?

Skrivet av Stefan Hyttfors

2010/03/27 den 10:55

Postat i Uncategorized

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