How come hated brands make money?
Stop thinking about marketing for a while.
Pretend you just lost every document in your notebook and there’s no back up.
Ground zero!
Take this moment and ask yourself this one question; Do your customers love you?
(If yes, well.. then you’re probably not too concerned with marketing)
If no, how come you make any money?
Is it simply because there is no better alternative out there to be found?
What would happen to your business if there were?
Or rather, what will happen when there is?
Ready to move on? Dig into The Great to Good Manifesto by Umair Haque.
“Today’s great competitive challenge isn’t going from Good to Great.
For people, companies, and countries, it’s going from great to good.”
Be good :)
